Everything on one screen: pick who it goes to, build it, preview it, schedule it. No
switching between ActiveCampaign, AutomateWoo and WordPress to send one email. Drafts save
automatically every 30 seconds, so nothing is ever lost.
Sent last 30 days38,420across 22 sends
Open rate61.4%members only
Click rate28.9%to the note
Bounces0.31%healthy
Complaints0.02%well under 0.1%
Cost last 30 days$3.84Amazon SES
The one screenaudience · builder · settings, no tab switching
Blocks
drag in
▤ Header + logo
≡ Market ticks table
¶ Text
▣ Annotated chart
↗ Trade idea card
▬ Button
◫ Sentiment meters
⌂ Footer
Blocks pull live from the site. A trade idea card carries the real entry and P&L at
send time, so the email cannot go out stale.
First Call — August 8, 2026
Saved just now
HFTHedge Fund Telemetry08 AUG 2026
First Call · 07:02 EST
S&P sentiment at 82 for a fourth day
Thomas Thornton · 4 min read
S&P
+0.2%
NASDAQ
+0.5%
RUSSELL
+0.2%
10Y
−3bp
DSI SPX
82
US equity futures are firmer after yesterday's reversal off the 5-day VWAP. The Daily
Sentiment Index closed at 82, the fourth consecutive day above 80 —
the zone where I start trimming rather than adding.
DeMark Sequential is on bar 11 of a potential 13 on the QQQ daily. Two more closes
and we have a countdown completion into a week that already carries CPI.
Autosave, every 30 seconds. The draft is written to the database on a timer
and on every meaningful change, with full version history behind it. Close the laptop
mid-sentence and it is exactly where you left it. If two people open the same draft, the
second gets a warning rather than silently overwriting the first.
What automations can doreplaces AutomateWoo and the ActiveCampaign bridge
An automation is a rule that runs itself: when something happens,
wait or check, then do something. Because
the system sees subscriptions, reading behaviour and payments in one place, these rules react
to things no email platform can see on its own.
Welcome sequence
Revenue
A new member is shown how the day works, then nudged if they have not logged in by day
three. 27 people have paid and never once logged in.
Protects the first renewal
Quiet member win-back
Retention
Nobody reads for 14 days, so they get what they missed. Still quiet at 21 days and
renewing soon, they get an offer and Tom gets told.
218 members currently quiet
Failed payment recovery
Revenue
Stripe reports a failure and the card-update link goes out immediately, then retries on
days 3, 5 and 7 before anyone loses access.
6 failures unchased right now
Renewal runway
Revenue
Thirty days before renewal, heavy readers get a year-in-review. Light readers get a
win-back instead. Same trigger, two paths.
89% of revenue renews annually
Card expiring
Revenue
A card due to expire before the next renewal triggers an update request at 30, 14 and 3
days, so the renewal never fails in the first place.
9 cards expiring soon
Upgrade prompt
Revenue
A Private Investors member who keeps opening The Big Picture teasers gets one well-timed
offer rather than a monthly nag.
Behaviour-triggered, not scheduled
Pending-cancel save
Retention
Someone cancels but is still paid up. That window is when an offer still works, and right
now nobody is working it.
The highest-yield list on the site
Trade idea alert
Engagement
A new tactical idea publishes and only members whose plan grants it are emailed. The
access grid decides, not a hand-kept list.
Segments cannot drift
Running today
Welcome sequence
When a subscription starts
Send "Start here"
Wait 3 days
If not logged in → nudge
412 completed · 94% open
Quiet member win-back
When no reads for 14 days
Send "Here is what you missed"
If renewing <45 days → offer 20%
Alert Tom
218 in flight · 31 reactivated
Failed payment dunning
When Stripe reports a failure
Send card update link
Retry day 3, 5, 7
6 active · reads the real Stripe state
Renewal runway
When renewal is 30 days out
If reading well → year in review
If reading poorly → win-back
Draft — 89% of revenue renews annually
Build oneclick the pieces to assemble a rule
Every automation is made of four kinds of step. Click any of them on the left and watch the
rule build on the right. No scripting, no support ticket.
Untitled automation
When New member
When Goes quiet
When Payment fails
When Renewal near
Wait 3 days
Wait 7 days
If Still quiet
If Renewing soon
Do Send email
Do Offer discount
Do Tag member
Do Alert Tom
Click a When on the left to start.
The email itselfwhat goes out today vs what we would send
Today First Call, 7 Aug
◆◆ Hedge Fund Telemetry
FIRST CALL
photo of trading monitors
Blue logo — the site is red and navy. Two different brands.
The wordmark and a stock photo fill the entire first screen.
Image-heavy, so it collapses when images are blocked.
No preview text, and the subject is just the date.
Proposed Same note, rebuilt
Inbox line: S&P sentiment at 82 for a fourth day — DeMark bar 11 of 13 on QQQ into CPI week
Live preview on the first tab ↑
Subject carries the signal, not the date. That earns the open.
Real preview text as a second hook.
Tick table is HTML, not an image — renders with images off.
Brand matches the site. Content starts in the first 100 pixels.
Why this matters beyond looks. An email that is mostly one big image is the
classic spam-filter signature. Moving to real HTML with a sensible text-to-image ratio improves
deliverability on its own, before we touch SPF, DKIM or DMARC.