Engagement & Retention — Hedge Fund Telemetry

Engagement & retention

Who is reading, who has gone quiet, and who is about to renew while not reading. The last group is the one that costs money — 89% of revenue arrives once a year, so a member who stops opening in month nine is a renewal you lose without warning.

Read this week74258% of active members

Quiet 14+ days218still paying

Quiet 30+ days134$44,600 of ARR

Never logged in27paid, never arrived

At risk41quiet + renewing soon

Median reads / wk4.2of 5 trading days

Act on these first — quiet, and renewing soon

Member	Plan	Last seen	Renews	At stake	Risk
RO Rina Okafor r.okafor@example.com	Private Investors	38 days	in 11 days	$1,000	Critical
DB Devon Bramwell d.bramwell@example.com	Small Institutions	31 days	in 24 days	$2,500	Critical
PN Priya Nandakumar p.nandakumar@example.com	Currency Notes	17 days	in 20 days	$500	High
JH Joanne Hersh j.hersh@example.com	Private Investors	15 days	in 33 days	$1,000	High
MK Martin Kessel m.kessel@example.com	Private Investors	Never	in 41 days	$1,000	Never arrived
MH Marcus Halloway m.halloway@example.com	Private Investors	Today	in 218 days	$1,000	Healthy

Engagement by plan

read in the last 7 days

The Big Picture 71%

Private Investors 61%

Small Institutions 53%

Commodity Notes 38%

Currency Notes 29%

Currency and Commodity Notes have the weakest reading rates and the shortest tenure. Worth asking whether the content cadence matches what those members expected when they bought.

Alert rules

Quiet for 14 days

Notify Tom, tag the member quiet_14

218 now

Quiet 30 days + renews within 45

Daily digest to Tom, add to the win-back sequence

41 now

Paid but never logged in

Onboarding nudge at day 3, then alert Tom at day 7

27 now

Reading dropped 50% month on month

Early warning before they go fully quiet

off

Card expiring before renewal

Send update link at 30, 14 and 3 days

9 now

Where alerts go

Daily digest email

07:00 EST, before First Call

Console banner

Surfaced on the member record

Slack

Not connected

What it runs on

No new tracking needed. wp_track_user_activity already records user, page, date and view count — 322,115 rows across 1,328 members, going back years.

Every number on this screen is a query against a table that already exists. The work is the interface and the alert scheduler, not the data collection.

One gap: the table logs page views, not logins. "Last seen" is really "last read", which is the better retention signal anyway — but it should be labelled honestly.